Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear.



Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2017 TOMMYNOW event – the brand’s second in-season fashion show – which took place on Wednesday, February 8, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMMYLAND” became the ultimate West Coast fashion festival, set against the iconic backdrop of Venice Beach. Continuing Tommy Hilfiger’s leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the second TommyXGigi collection designed in collaboration with supermodel Gigi Hadid, were immediately available to purchase across all sales channels in more than 70 countries around the world.

The show marked the global launch of the second TommyXGigi capsule collection, designed in collaboration with international supermodel Gigi Hadid. Guests included Tommy’s wife, Dee Hilfiger, his daughters Elizabeth and Ally Hilfiger, his son Rich Hilfiger, international pop star and singer-songwriter Lady Gaga, models Sofia Richie, Kaia Gerber and Presley Gerber; musicians Camila Cabello, Austin Mahone and Alex Pall of The Chainsmokers, DJ Martin Garrix and British Formula One racing driver Lewis Hamilton.
The show featured performances by international pop star and singer-songwriter Fergie and American electro soul duo Lion Babe.
The show was opened by Gigi Hadid wearing a look from her capsule collection, followed by her sister, supermodel Bella Hadid. They were joined by a group of friends and family to support them, including their mother Yolanda Hadid, her father Mohamed Hadid, his fiancé Shiva Safai and her siblings Anwar Hadid, Alana Hadid and Marielle Hadid.

Seated front row were actors Laura Dern, Tobey Maguire, Nicola Peltz, Will Peltz, Serayah McNeill, Kathryn Newton, Annalise Basso, Danny Masterson, Brian Geraghty and models Kenya Kinski-Jones, Bar Refaeli, Nick Bateman, Stormi Bree, Jerry Hall, Lizzy Jagger, Jordan Barrett, Delilah Belle Hamlin, Lydia Hearst, Dylan Jagger Lee, Brandon Thomas Lee, R.J. King, Angela Lindvall, Jillian Mercado, Jay Alvarrez, Noah Mills, Meredith Mickelson, Lucky Blue Smith, Pyper America Smith, Daisy Clementine Smith, Starlie Cheyenne Smith of The Atomics and musicians, Desiigner, Machine Gun Kelly, Daya, Elle King, Travis Mills, Justine Skye, Estelle, Natasha Bedingfield, Chelsea Tyler and John Foster of Kaneholler, DJ Cassidy, and DJ’s Simi & Haze; and model/influencers, Cameron Dallas and Kian Lawley; Olympic Swimmer, Conor Dwyer and friend’s of house Andrew Bevan, Rachel Zoe, Rodger Berman, Johnny Wujek, Joseph Cassell, Karla Welch, ElizabethStewart, Ilaria Urbinati, Elizabeth Chambers, Lisa Rinna, Amelia Hamlin, Kris Jenner and Corey Gamble.



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