1st Option model management was founded in 2003 as a result of the merger between Flair models (1998) and BC models (1990). As a result, the agency is now one of the five big agencies in Denmark with approximately 95 Danish and 140 direct models. The agency is still in strong development with a strong commercial board and high international appeal. At the ending of 2009, a greater staff with lots of commercial experience was engaged to fulfill the agency’s big ambitions. As a member of the ethical charter of DAFI (Danish fashion Institute), 1st Option promotes diversity in the industry and encourages a healthy lifestyle for our models with the right nutrition and exercise.

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