1st Option model management was founded in 2003 as a result of the merger between Flair models (1998) and BC models (1990). As a result the agency is now one of the five big agencies in Denmark with approximately 95 Danish and 140 direct models. The agency is still in strong development with a strong commercial board and high international appeal. In the ending of 2009 a greater staff with lots of commercial experience was engaged to fulfil the agency’s big ambitions. As a member of the ethical charter of DAFI (Danish fashion Institute) 1st Option promotes diversity in the industry and encourages a healthy lifestyle for our models with right nutrition and exercise.



1st Option Models, Management & Production is thrilled to announce we are representing television presenter, fashion writer and the face of this year’s Dublin Fashion Festival, Darren Kennedy. Starting as a runner on breakfast TV aged 17, Darren Kennedy worked his way up to produce on a raft of entertainment programmes including the Emmy Award winning Amazing Race.
Darren has a knack for putting people instantly at ease, evident in his first major documentary ‘Gay Daddy’ (developed & authored by Darren) which was broadcast to critical acclaim and trended worldwide on Twitter. His series ‘The Unemployables’ (think Benefits Street meets The Undatables) which he co-devised and presented, was nominated for best new TV format at the European Broadcasting Union Awards.
Always ready to throw himself into every challenge, whether interviewing the world’s biggest stars on the red carpet or ordinary folk on the sticky subjects of sex and virginity (in his documentary ‘Like A Virgin’), he never shies away from asking the tough questions.
Darren was resident style presenter on ITV 1’s flagship show ‘This Morning’, and presenter of celebrity entertainment series #Trending on RTE. He has appeared on ITV2’s Xtra Factor, Celebrity Big Brother’s Bit On The Side, BBC’s ‘BAFTA Film Award: Red Carpet’ and hosted the red carpet at the Irish Film and Television Awards. He has presenting live on US networks FOX, ABC, OXYGEN, The CW and E! UK to a combined audience over of 160 million.


Darren’s quick wit and ability to think on his feet and build a rapport with audiences means he is in demand for hosting live events. He has hosted for GQ, Lancôme, BAFTA, various movie premieres and the VIP Style Awards. Most recently, he had the privilege of hosting the UK launch of the new Hugo Boss fragrance alongside Hollywood actor Gerard Butler.
Darren has interviewed a wonderful mix of household names including Victoria Beckham, Emma Watson, Tommy Hilfiger, Ronaldo, David Gandy and Saoirse Ronan.
Outside of TV, Darren is an accomplished writer and entrepreneur. He writes a regular column for Telegraph Men and the Irish Independent. He has a passion for style and his design collaboration with master tailor Louis Copeland, known for a healthy dollop of old-school swag, has produced six sell-out suit collections.
Darren holds a first-class honors degree in International Business & Languages and is a fluent French speaker. His other passions include travel, fitness & wellbeing and animals.


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