A digital lookfull of events, content, conversations and featuresto give companies a new opportunityto show the FW21/22 collections

The four days of events closed the Live experience of Hub butbusiness continues until AprilThe new digital exhibiting format Hub opened on Friday,5th on the virtual platform hub.immagineitalia.euUntil February,8th the Press, buyers and professionals operators, have been able to live a virtual experience marked by an interesting schedulation of Live appointments.The first four days of live coverage recorded more than 70.000 views and over 2.000 certified connected users, of which the 83% were buyers. This data allows to hope in the future with confidence and confirms the importance of the Fair which is since14 years an unmissable appointment as well as the only Italian B2B hub for the underwear, lingerieand homewear sectors.The virtual portal is an important meeting tool that faces the difficulties of the present and offers companies and buyers new business opportunities that goes beyond the traditional lines of the physical fair.The connections continue for three months: until April it will be possible to visit the virtual showrooms, exchange information in chat, plan meetings and consult the multimedia video catalog of the over 80 exhibiting national and foreign brands.”Even if the virtual fair has suffered from the lack of first-person meetings” –as the organizer of the Fair Alessandro Legnaioli says –“ the digital platform has expanded the spread of this special edition at a geographical and temporal level.The number of access indicates that the development of the platform’s functionalities meet the customer satisfaction:compared to Maredamare Hub, our first digital experience, the visitor increased by over the 50%”The 14th edition of IMMAGINE ITALIA & CO. is sponsored by the Region of Tuscany, theMetropolitan City of Florence, the Municipality of Florence, the Chamber of Commerce of Florence and the Chamber of Commerce of Pistoia-Prato.PRESS OFFICEIMMAGINE ITALIA & CO.Paola Capodacqua: press@immagineitalia.euPh. 055 2048199 -mob. 328 4125869Sito web: www.immagineitalia.euPiattaforma digitale: hub.immagineitalia.eu

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