IMMAGINE ITALIA & CO.

30 November 2020

 

IMMAGINE ITALIA & CO. HAS CANCELED THE IN-PERSON EDITION AND LAUNCHES THE VIRTUAL EDITION

Following careful reflection, the Boards of Immagine Italia & Co. and Firenze Home TexStyle have agreed together that there are no preconditions for the February fairs in Florence.

As the organization team of the IMMAGINE ITALIA & Co. exhibition explains, “The measures issued by the government to deal with the corona virus epidemic do not allow the holding of exhibitions at the moment and we are not in a position to know if these measures will be extendedor how they will be changed. Unfortunately, given the gravity of the situation, the necessary conditions are lacking to organise the February 2021 edition of IMAGINE ITALIA & Co. according to the quality parameters that tradition and the role of this event require.”

From 5 to 8 February, the underwear, lingerie and home wear collections will be presented on the Immagine Italia Hub digital platform.

“Over these last few months,” explains Alessandro Legnaioli, “we have been working on two fronts, aware that the health situation could have prevented the Fair from taking place. Therefore, the Hub online portal was immediately implemented in order to offer companies and buyers avirtual meeting tool tested and ready to use in case we had to cancel the Fair. ”

The virtual edition will be online from 5 to 8 February with the presentation of the 2022 collections and live events such as talk rooms, webinars and live chats between buyers and companies.

“This does not mean that we won’t meet in person” continued Alessandro Legnaioli, “and we believe it will be a virtual advance of the great kermesse that will take place in July and that will bring the best and brightest of our sector together once more.”

 

PRESS OFFICE IMMAGINE ITALIA & CO.

Paola Capodacqua: press@immagineitalia.eu

Ph. +39 055 2048199 – mob. +39 328 4125869

Photo by Roy Bushmann

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