MAREDAMARE LEAVE AGAIN IN JULY
WITH A SPECIAL EDITION BODY+BEACH
The florentine’s beachwear trade fair officially becomes international
The 14th edition of MAREDAMARE marks a new beginning for the italian Fair
which, confirming the results achieved in these years, obtains the qualification as
international fair and launches the special edition MAREDAMARE Body + Beach.
After the excellent numbers recorded during the last virtual edition, MAREDAMARE
restarts “physically” in July, from 24 to 26, with a renewed energy and a new
configuration that focuses not only on the beachwear and seawear sectors but also
on underwear and homewear, offering a complete look at the SS2022 collections.
“In recent months – underlines Alessandro Legnaioli, president of MAREDAMARE
– we had the opportunity to imagine new contents and a more contemporary
structure also in light of what is happening and of what will be. MAREDAMARE
Body + Beach will be a physical event accompanied also by all those technological
and virtual means that we have learned to use in this year of lockdown.“
New contents and an unprecedented exhibition itinerary accompanied by pop graphics are in study.
Firenze – Fortezza da Basso