The Giorgio Armani New Normal collection features timeless pieces distinguished by styles possessed of an essential sophistication. No fads, no fast fashion. Just forever fashion. New Normal redefines classic with a modern touch.

Today’s girl interprets the New Normal with ease, punctuating her wardrobe with statement styles to match her dynamic lifestyle. Meet some of the women who are redefining the new normal.


Makeup by Giorgio Armani Beauty


Elettra Weidemann

Elettra, a model, philanthropist, and food editor believes that clothes should be both functional and beautiful. She seeks to strike this balance in her professional and personal life, creating the ideal space for essential styles from the New Normal collection.

Jacket: Cashmere blend jacket with sculpted stand-up collar and double front zip, $3495

Top: Printed pin-stripe silk Henley with guru collar, $2095

Pant: Tweed boucle’ jogger pant, $1695

Boot: Suede fold-over boot, $1295

Athena Calderone

Interior designer, home chef, and entertaining expert, Athena created her blog, EyeSwoon, as a form of visual expression, and a place to transform ordinary life into a feast for the eyes. For Athena, classic pieces like those in the New Normal collection are the foundation to luxury style.

Coat: Doubled-faced cashmere coat with patch pockets, $7895

Top: Double silk blouse with pin-tuck funnel neck, $3495

Skirt: Graphic waffle knit midi skirt, $1895

Shoes: Lace-up suede oxford, $1045


Cleo Wade

Cleo is a poet, artist, and speaker who creates empowering messages that blend simplicity with positivity, femininity, and arresting honesty. With the belief that art is for all people, Cleo creates large-scale public art pieces. For her, the New Normal is about feeling empowered.

Jacket: Silk cady collarless jacket with notch inset lapel, $3495

Top: Cap sleeve blouse with torchon twist neck, $1495

Pant: Silk cady trouser, $1695

Nell Diamond

Founder of Hill House Home, Nell created the brand because she wanted beautifully designed, practical, high-quality bedding at a reasonable price point. This same sensibility follows Nell into her wardrobe. A believer in beautifully made garments, Nell wears the New Normal collection to feel beautiful day in and day out.

Jacket: Double-breasted jacket in scotch gingham plaid, $2795

Dress: Chalk-stripe sheath dress, $2595




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