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FASHION FOR RELIEF HELD AN EXCLUSIVE CHARITY POP-UP STORE IN WESTFIELD LONDON FROM 27 NOVEMBER TO 8 DECEMBER.
THE POP-UP STORE SOLD LIMITED EDITION FASHION PIECES DONATED BY TOP BRANDS, NAOMI’S CELEBRITY FRIENDS, AND ITEMS FROM THE SUPERMODEL’S OWN WARDROBE, WITH FUNDS RAISED GOING TOWARDS EDUCATION AND EMPLOYABILITY PROGRAMMES FOR YOUNG PEOPLE.
This was the fourth Fashion For Relief pop-up store with Westfield London – with the first one opening its doors 10 years ago. Coveted items on sale included bespoke Alexander McQueen T-shirts, CHROME HEARTS Fashion For Relief silk scarves, as well as fashion-pieces by Gucci, Alaïa, Vivienne Westwood, and more.
Not only could visitors shop for the best fashion pieces, but throughout the week, a host of activities took place, including presentations from up and coming designers, and a celebrity sales team.
The focus of this year’s Fashion For Relief fundraiser is on education and employability programs, including the Mayor’s Fund for London. This is also a key focus for Unibail-Rodamco-Westfield centres which supports a number of employment and training schemes for Londoners and currently generate 32,000 jobs in the capital.
Naomi Campbell said: “It’s truly a pleasure to be partnering with Westfield London again to launch our fourth Fashion For Relief designer pop-up store. This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices. Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”